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This web site blog.brmsonline.com states the following, "Manage your benefits from start to finish with personalized service." We noticed that the website said " It is our technology and our people that set us apart." It also said " Creating affordable health insurance together. Top-quality service and solutions to reduce your clients healthcare costs. Spend Down and Manage Your Flexible Spending Dollars. Free Shipping on orders over 50. Now processing prescriptions for over-the-counter drugs and medicines. Online Benefit Administration and Healthcare Risk Management Tools." The header had benefit and risk management services as the highest ranking optimized keyword. It is followed by employee benefit administration solutions, brms, and vbas which isn't as ranked as highly as benefit and risk management services. The next words blog.brmsonline.com used was administration. management was included but could not be viewed by search parsers.